Proposal · prepared for eyepractice opticians · 1 June 2026
A few specific fixes for eyepractice.co.uk
eyepractice opticians · Woodbridge · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on eyepractice.co.uk and three things stood out, mostly around how little of what makes the practice worth choosing, the fifty years on the Thoroughfare, the visual stress work, the 5.0 reviews, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The best of the practice is buried two levels deep.
What I saw
The site runs on a 2018-era WordPress theme, and everything that makes the practice worth choosing sits behind a top menu. The visual stress work, the on-site glazing lab, the eye-test prices, even the phone number are a click or two down from the homepage. A first-time visitor on a phone, deciding between you and a chain, sees a banner and a row of tiles, not the fifty years on the Thoroughfare or the 5.0 reviews.
What the rebuild does
The rebuild puts the practice on the surface. One scrolling page leads with the thing reviewers actually praise, that the staff remember your name, then walks through eye care, the since-1971 story, the visual stress specialism and how to book, with the phone number reachable from the first screen.
Finding 02
Google cannot read the practice as a business.
What I saw
A look at the page source shows the homepage meta description is empty and there is no Optician or LocalBusiness structured data anywhere on the site. So the Thoroughfare address, the weekday and Saturday hours, and the 5.0 rating across roughly twenty-three reviews are invisible to Google rich results and to the assistants people now ask for a Woodbridge optician. There is also no share image, so a link sent in a message unfurls blank.
What the rebuild does
The rebuild ships Optician and LocalBusiness schema with the address, the opening hours, the 5.0 aggregate rating and an FAQ block, plus a written meta description and a proper share card. The credentials the practice already has start showing up where people actually search.
Finding 03
Every appointment depends on catching the phone.
What I saw
There is no way to ask for an appointment online. The only route is a phone call to 01394 382718, and the door is shut for an hour at lunch every weekday and from half twelve on Saturday. A working parent who realises at nine in the evening that a child needs an eye test has nowhere to leave that request, so some of them quietly go to a chain that lets them book on a phone.
What the rebuild does
The rebuild adds a short appointment request form that lands in your inbox, with a field for who it is for and which optometrist they would like. It does not replace the phone, it catches the enquiries that arrive when the phone is not answered. The number stays loud on every screen for anyone who would rather call.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the eyepractice.co.uk domain and the orders@ email?
The domain stays exactly as it is, in your name. Only the hosting moves, from the current WordPress setup to a fast static build. The orders@eyepractice.co.uk address keeps working throughout. Nothing about how patients reach you changes, the site that answers them just gets quicker and clearer.
We are a busy practice. How much work is this for us?
Very little. I take the words, photos and details that are already on the current site, plus anything you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the visual stress and since-1971 story is told the way you would tell it.
Can we update hours, prices and frames after launch ourselves?
Yes. The monthly care option covers small content changes, so when a price moves or you want to show a new frame range, you send it over and it goes up. No WordPress dashboard to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Suffolk builds this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.